{"id":1465,"date":"2025-06-23T15:28:48","date_gmt":"2025-06-23T07:28:48","guid":{"rendered":"http:\/\/www.6huangshu.com\/?p=1465"},"modified":"2025-06-23T16:41:32","modified_gmt":"2025-06-23T08:41:32","slug":"%e6%9c%8d%e5%8a%a1%e8%ae%be%e8%ae%a1%ef%bc%88service-design%ef%bc%89","status":"publish","type":"post","link":"http:\/\/www.6huangshu.com\/index.php\/1465\/","title":{"rendered":"\u670d\u52a1\u8bbe\u8ba1\uff08Service Design\uff09"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1\ufe0f\u20e3 \u4e13\u4e1a\u7b80\u4ecb<\/strong><\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83d\udece \u4e13\u4e1a\u767e\u79d1\uff5c\u670d\u52a1\u8bbe\u8ba1\uff08Service Design\uff09<\/strong><\/h2>\n\n\n\n<p>\u670d\u52a1\u8bbe\u8ba1\u662f\u4e00\u95e8<strong>\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\u3001\u8de8\u90e8\u95e8\u534f\u540c\u3001\u7cfb\u7edf\u6027\u6784\u5efa\u670d\u52a1\u4f53\u9a8c<\/strong>\u7684\u7efc\u5408\u6027\u8bbe\u8ba1\u5b66\u79d1\u3002\u5b83\u901a\u8fc7\u6574\u5408<strong>\u7528\u6237\u7814\u7a76\u3001\u6d41\u7a0b\u89c4\u5212\u3001\u63a5\u89e6\u70b9\u8bbe\u8ba1\u4e0e\u8de8\u89e6\u70b9\u6574\u5408<\/strong>\uff0c\u4f18\u5316\u670d\u52a1\u7cfb\u7edf\u4e2d\u4eba\u4e0e\u4eba\u3001\u4eba\u4e0e\u7cfb\u7edf\u7684\u4e92\u52a8\u5173\u7cfb\u3002<\/p>\n\n\n\n<p>\u5b83\u662f\u4ece\u4ea7\u54c1\u8bbe\u8ba1\u3001\u4ea4\u4e92\u8bbe\u8ba1\u3001\u793e\u4f1a\u521b\u65b0\u5ef6\u4f38\u800c\u6765\u7684\u65b0\u5174\u9886\u57df\uff0c\u5e7f\u6cdb\u5e94\u7528\u4e8e<strong>\u533b\u7597\u3001\u6559\u80b2\u3001\u91d1\u878d\u3001\u4ea4\u901a\u3001\u96f6\u552e\u3001\u516c\u5171\u4e8b\u52a1\u3001\u6587\u5316\u65c5\u6e38\u7b49\u884c\u4e1a<\/strong>\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\ud83c\udfaf \u670d\u52a1\u8bbe\u8ba1 = \u7cfb\u7edf\u903b\u8f91 + \u4eba\u6027\u7406\u89e3 + \u591a\u70b9\u534f\u540c + \u53ef\u611f\u4f53\u9a8c<\/p>\n\n\n\n<p><strong>\u670d\u52a1\u8bbe\u8ba1<\/strong>\uff08Service Design\uff09\u662f\u4e00\u95e8\u57281991\u5e74\u540e\u5174\u8d77\u7684<a href=\"https:\/\/zh.wikipedia.org\/wiki\/%E8%A8%AD%E8%A8%88\">\u8bbe\u8ba1<\/a>\u9886\u57df\uff0c\u6700\u65e9\u7531<a href=\"https:\/\/zh.wikipedia.org\/wiki\/%E7%A7%91%E9%9A%86%E5%BA%94%E7%94%A8%E6%8A%80%E6%9C%AF%E5%A4%A7%E5%AD%A6\">\u79d1\u9686\u5e94\u7528\u6280\u672f\u5927\u5b66<\/a>\uff08K\u00f6ln International School of Design\uff09\u8bbe\u8ba1\u5b66\u9662\u7684<a href=\"https:\/\/zh.wikipedia.org\/w\/index.php?title=%E9%BA%A5%E5%8F%AF%C2%B7%E5%9F%83%E7%88%BE%E9%9C%8D%E5%A4%AB&amp;action=edit&amp;redlink=1\">\u9ea6\u53ef\u00b7\u57c3\u5c14\u970d\u592b<\/a>\uff08Michael Erlhoff\uff09\u535a\u58eb\u63d0\u51fa\u3002\u6b64\u8bbe\u8ba1\u9886\u57df\u4e13\u6ce8\u4e8e<a href=\"https:\/\/zh.wikipedia.org\/wiki\/%E4%BC%81%E6%A5%AD\">\u4f01\u4e1a<\/a>\u7684<a href=\"https:\/\/zh.wikipedia.org\/wiki\/%E6%9C%8D%E5%8B%99\">\u670d\u52a1<\/a>\u89c4\u5212\u4e0e\u7ba1\u7406\u3002\u5e76\u91cd\u89c6\u7cfb\u7edf\u5316\u7684\u65b9\u6cd5\u548c<a href=\"https:\/\/zh.wikipedia.org\/wiki\/%E4%BB%A5%E7%94%A8%E6%88%B7%E4%B8%BA%E4%B8%AD%E5%BF%83%E7%9A%84%E8%AE%BE%E8%AE%A1\">\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3<\/a>\u7684\u601d\u8003\u65b9\u5f0f\u3002<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2\ufe0f\u20e3 \u6838\u5fc3\u8bfe\u7a0b\u6a21\u5757<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>\u6a21\u5757\u7c7b\u522b<\/strong><\/th><th><strong>\u8bfe\u7a0b\u5185\u5bb9\u793a\u4f8b<\/strong><\/th><\/tr><\/thead><tbody><tr><td>\u7528\u6237\u7814\u7a76<\/td><td>\u7528\u6237\u753b\u50cf\u3001\u670d\u52a1\u65c5\u7a0b\u56fe\uff08Customer Journey\uff09\u3001\u8bbf\u8c08\u6280\u5de7<\/td><\/tr><tr><td>\u7cfb\u7edf\u8bbe\u8ba1<\/td><td>\u670d\u52a1\u84dd\u56fe\uff08Service Blueprint\uff09\u3001\u4ef7\u503c\u6d41\u5206\u6790\u3001\u751f\u6001\u5173\u7cfb\u56fe<\/td><\/tr><tr><td>\u63a5\u89e6\u70b9\u4f18\u5316<\/td><td>\u7ebf\u4e0a\u7ebf\u4e0b\u670d\u52a1\u89e6\u70b9\u8bbe\u8ba1\u3001\u754c\u9762\u8bbe\u8ba1\u3001\u7a7a\u95f4\u8bbe\u8ba1\u3001\u4f53\u9a8c\u7b56\u7565<\/td><\/tr><tr><td>\u534f\u540c\u4e0e\u6d41\u7a0b<\/td><td>\u670d\u52a1\u6d41\u7a0b\u89c4\u5212\u3001\u89d2\u8272\u5206\u5de5\u3001\u8de8\u90e8\u95e8\u534f\u4f5c\u673a\u5236\u3001\u670d\u52a1\u8fd0\u8425\u8def\u5f84<\/td><\/tr><tr><td>\u5546\u4e1a\u4e0e\u8fd0\u8425<\/td><td>\u670d\u52a1\u6a21\u578b\u3001\u76c8\u5229\u8def\u5f84\u3001\u54c1\u724c\u4f53\u9a8c\u3001\u670d\u52a1\u53ef\u6301\u7eed\u6027\u5206\u6790<\/td><\/tr><tr><td>\u521b\u65b0\u5de5\u5177<\/td><td>\u8bbe\u8ba1\u601d\u7ef4\u3001\u7cfb\u7edf\u601d\u7ef4\u3001\u654f\u6377\u8bbe\u8ba1\u3001\u6218\u7565\u8bbe\u8ba1\u5de5\u5177\uff08\u5982Miro, Figjam\uff09<\/td><\/tr><tr><td>\u793e\u4f1a\u4ef7\u503c<\/td><td>\u516c\u5171\u670d\u52a1\u8bbe\u8ba1\u3001\u793e\u4f1a\u521b\u65b0\u3001\u53ef\u6301\u7eed\u670d\u52a1\u3001\u5305\u5bb9\u6027\u8bbe\u8ba1<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3\ufe0f\u20e3 \u56fd\u5185\u5916\u4ee3\u8868\u9662\u6821<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>\u56fd\u5bb6\/\u5730\u533a<\/strong><\/th><th><strong>\u9662\u6821\u540d\u79f0<\/strong><\/th><th><strong>\u4e13\u4e1a\u540d\u79f0\/\u65b9\u5411<\/strong><\/th><\/tr><\/thead><tbody><tr><td>\ud83c\udde8\ud83c\uddf3 \u4e2d\u56fd<\/td><td>\u6c5f\u5357\u5927\u5b66\u3001\u540c\u6d4e\u5927\u5b66\u8bbe\u8ba1\u521b\u610f\u5b66\u9662<\/td><td>\u8bbe\u8ba1\u6218\u7565\u4e0e\u670d\u52a1\u8bbe\u8ba1\u3001\u793e\u4f1a\u521b\u65b0\u8bbe\u8ba1<\/td><\/tr><tr><td>\ud83c\uddec\ud83c\udde7 \u82f1\u56fd<\/td><td>RCA \u7687\u5bb6\u827a\u672f\u5b66\u9662<\/td><td>Service Design<\/td><\/tr><tr><td><\/td><td>\u4f26\u6566\u827a\u672f\u5927\u5b66 UAL<\/td><td>MA Design for Social Innovation<\/td><\/tr><tr><td>\ud83c\uddee\ud83c\uddf9 \u610f\u5927\u5229<\/td><td>\u7c73\u5170\u7406\u5de5<\/td><td>Product Service System Design<\/td><\/tr><tr><td>\ud83c\uddeb\ud83c\uddee \u82ac\u5170<\/td><td>\u963f\u5c14\u6258\u5927\u5b66 Aalto<\/td><td>Collaborative and Industrial Design<\/td><\/tr><tr><td>\ud83c\udde9\ud83c\uddf0 \u4e39\u9ea6<\/td><td>CIID \u54e5\u672c\u54c8\u6839\u4ea4\u4e92\u8bbe\u8ba1\u5b66\u9662<\/td><td>Service and Systems Design<\/td><\/tr><tr><td>\ud83c\uddf3\ud83c\uddf1 \u8377\u5170<\/td><td>TU Delft<\/td><td>Strategic Product Design<\/td><\/tr><tr><td>\ud83c\uddfa\ud83c\uddf8 \u7f8e\u56fd<\/td><td>Parsons \/ SCAD<\/td><td>Strategic Design and Management<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4\ufe0f\u20e3 \u5c31\u4e1a\u65b9\u5411\u4e0e\u53d1\u5c55\u8def\u5f84<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>\u5e94\u7528\u65b9\u5411<\/strong><\/th><th><strong>\u5178\u578b\u5c97\u4f4d \/ \u573a\u666f<\/strong><\/th><\/tr><\/thead><tbody><tr><td>\u4f01\u4e1a\u670d\u52a1\u4f18\u5316<\/td><td>\u670d\u52a1\u8bbe\u8ba1\u5e08\u3001\u5ba2\u6237\u4f53\u9a8c\u8bbe\u8ba1\u5e08\u3001\u4e1a\u52a1\u6d41\u7a0b\u6539\u8fdb\u987e\u95ee<\/td><\/tr><tr><td>\u533b\u7597\u4e0e\u516c\u5171\u670d\u52a1<\/td><td>\u533b\u7597\u4f53\u9a8c\u4f18\u5316\u987e\u95ee\u3001\u516c\u5171\u670d\u52a1\u8bbe\u8ba1\u5e08\u3001\u4ea4\u901a\u670d\u52a1\u7b56\u5212<\/td><\/tr><tr><td>\u91d1\u878d\u4e0e\u653f\u52a1\u521b\u65b0<\/td><td>\u6570\u5b57\u91d1\u878d\u4f53\u9a8c\u987e\u95ee\u3001\u653f\u52a1\u4fbf\u6c11\u5e73\u53f0\u4f18\u5316\u987e\u95ee<\/td><\/tr><tr><td>\u793e\u4f1a\u521b\u65b0<\/td><td>\u793e\u533a\u670d\u52a1\u8bbe\u8ba1\u3001\u975e\u8425\u5229\u670d\u52a1\u8bbe\u8ba1\u3001\u793e\u4f1a\u5f71\u54cd\u8bbe\u8ba1<\/td><\/tr><tr><td>\u54a8\u8be2\u4e0e\u6218\u7565\u65b9\u5411<\/td><td>\u6218\u7565\u8bbe\u8ba1\u987e\u95ee\u3001\u521b\u65b0\u54a8\u8be2\u5e08\u3001\u8bbe\u8ba1\u7814\u7a76\u5458\u3001\u4f53\u9a8c\u6218\u7565\u5e08<\/td><\/tr><tr><td>\u6559\u80b2\u4e0e\u5b75\u5316<\/td><td>\u670d\u52a1\u521b\u65b0\u6559\u80b2\u9879\u76ee\u5bfc\u5e08\u3001\u670d\u52a1\u7cfb\u7edf\u521b\u59cb\u4eba\u3001\u4f53\u9a8c\u5b9e\u9a8c\u5ba4\u8d1f\u8d23\u4eba<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5\ufe0f\u20e3 \u4f5c\u54c1\u96c6\u51c6\u5907\u6307\u5357\uff08\u7559\u5b66\/\u5347\u5b66\uff09<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2705 \u5f3a\u8c03\u670d\u52a1\u7cfb\u7edf\u6027\uff1a\u9879\u76ee\u9700\u5305\u542b\u4ece\u8c03\u7814 \u2192 \u6d1e\u5bdf \u2192 \u84dd\u56fe \u2192 \u63a5\u89e6\u70b9\u8bbe\u8ba1 \u2192 \u670d\u52a1\u8fd0\u8425<\/li>\n\n\n\n<li>\u2705 \u591a\u4f7f\u7528\u53ef\u89c6\u5316\u56fe\u8868\uff08Journey Map\u3001Blueprint\u3001Storyboard\u7b49\uff09<\/li>\n\n\n\n<li>\u2705 \u6bcf\u4e2a\u9879\u76ee\u5305\u542b\uff1a\u95ee\u9898\u53d1\u73b0 \u2192 \u573a\u666f\u6784\u5efa \u2192 \u7528\u6237\u65c5\u7a0b \u2192 \u7cfb\u7edf\u8bbe\u8ba1\u65b9\u6848<\/li>\n\n\n\n<li>\u2705 \u53ef\u8f85\u4ee5\u5b9e\u5730\u6d4b\u8bd5\u53cd\u9988\u3001\u670d\u52a1\u811a\u672c\u6d41\u7a0b\u56fe\u3001\u7528\u6237\u8bbf\u8c08\u7cbe\u534e\u5185\u5bb9<\/li>\n\n\n\n<li>\u2705 \u5f3a\u8c03\u793e\u4f1a\u4ef7\u503c\u3001\u56e2\u961f\u5408\u4f5c\u3001\u8de8\u5b66\u79d1\u6574\u5408\u80fd\u529b\u4e0e\u5b9e\u65bd\u53ef\u884c\u6027<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6\ufe0f\u20e3 \u53ef\u4ea4\u53c9\u53d1\u5c55\u7684\u65b9\u5411<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>\u53ef\u878d\u5408\u65b9\u5411<\/strong><\/th><th><strong>\u63cf\u8ff0<\/strong><\/th><\/tr><\/thead><tbody><tr><td>\u6218\u7565\u4e0e\u5546\u4e1a\u8bbe\u8ba1<\/td><td>\u4e0e\u6218\u7565\u54a8\u8be2\u3001\u54c1\u724c\u4f53\u9a8c\u3001\u7ec4\u7ec7\u521b\u65b0\u7ed3\u5408\uff0c\u6210\u4e3a\u4f53\u9a8c\u7b56\u7565\u5e08<\/td><\/tr><tr><td>\u6570\u5b57\u4ea7\u54c1\u8bbe\u8ba1<\/td><td>\u670d\u52a1\u8bbe\u8ba1\u601d\u7ef4\u53ef\u5ac1\u63a5\u81f3App \/ Web \/ IoT 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